Checkout Links

Checkout Links

Reorder Link

Reorder links make it effortless for customers to repurchase their favorite products. By automatically pre-filling the cart with items from a previous order and applying relevant discounts, these links create the fastest path to repeat purchases.

Reorder links are part of our dynamic links feature set, available on Pro and Growth plans.

How it works

When a customer clicks on a reorder link, the link will automatically add the items from their previous order to the cart and apply shipping information from the previous order.

You can combine a reorder link with the other cards that are available for your picked link type. I.e. add a free gift or a discount for any customer who clicks on the reorder link. This is a great way to increase the conversion rate of your reorders and create customer loyalty.

How to configure

You can make any link a reorder link simply by toggling the Dynamic card on and selecting Reorder in the list.

Toggling the Dynamic card on and selecting Reorder in the list will change the structure of the link. A reorder link consists of three parts:

  1. The original link with shortcode
  2. A customer ID
  3. A parameter stating it's a reorder link
https://loofahlab.com/a/link/5R7PIW?customerid=7311345746251&reorder=true

https://{STORE_URL}/a/link/{SHORTCODE}?customerid={CUSTOMER_ID}&reorder=true

How you get the customer ID depends on your use case and the platform you are using, it won't have any affect on the reorder link itself.

We've created a Shopify Flow template to sync customer ID's from Shopify to Klaviyo. You can use this template to sync customer ID's from Shopify to Klaviyo and use them in dynamic links.

What's a customer ID?

The customer ID is the customer ID in Shopify. You can find it in the URL of a customer's profile page in Shopify.

https://admin.shopify.com/store/{STORE_NAME}/customers/{CUSTOMER_ID}

You can also reach it through Shopify Flow, the Shopify API and other platforms. Reach out to us if you need help with finding the customer ID for your specific use case.

Use Cases

Consumable Products

Perfect for products that need regular replenishment:

  • Beauty and skincare products
  • Health supplements
  • Pet supplies
  • Household items
  • Food and beverages

Add QR to packaging to make it easy to reorder. You can change the content of the QR without changing the QR code itself and save on printing costs.

Post-Purchase Marketing

Send targeted reorder reminders:

  • Product replenishment emails
  • Review follow-ups with reorder option
  • Win-back campaigns
  • Customer loyalty rewards
  • Seasonal restock promotions

What's Next?