What is a checkout link?
A checkout link sends customers directly to your Shopify checkout page with a pre-filled cart and automatically applied discounts. It eliminates friction by creating a more streamlined path to purchase.
Features
- Pre-filled Carts: Add specific products and variants to the cart automatically
- Auto-applied Discounts: Apply discounts with or without discount codes
- Free Gifts: Add free gifts to the cart
- Usage Limits: Control how many times a link can be used
- Marketing Attribution: Track where your sales are coming from
- Custom Scripts: Add additional tracking through custom scripts
- Dynamic Content: Personalize the experience based on customer data
Benefits
- Higher Conversion Rates: Remove friction by sending customers directly to checkout
- Better Customer Experience: No need to remember or enter discount codes
- Marketing Flexibility: Perfect for email campaigns, social media, and ads
- Easy Testing: Create multiple variants of your offers to test what works best
- Trackable Results: Monitor performance with built-in analytics
Checkout links are available to all merchants on all plans.
Available cards
Customize your checkout link with these powerful configuration cards:
- Link title - Name your link for easy organization
- Cart - Configure products and variants
- Free gift - Add free gifts to the cart
- Discounts - Set up order or shipping discounts with or without discount codes
- Usage limit - Control link usage and expiration
- Attribution - Track marketing performance
- Scripts - Add custom functionality
- Dynamic content - Personalize the experience
Common Use Cases
Checkout links are perfect for:
- Email marketing campaigns
- Meta ads
- Social media promotions
- Influencer partnerships