Checkout Links Use Cases
Here are some examples of how you can use a Checkout link.
Meta ads
When a customer clicks on a Meta ad, you can send them directly to the checkout page with a Checkout link. This eliminates friction in the buying process and significantly increases conversion rates from your paid advertising. By connecting ads directly to checkout, you reduce the steps between interest and purchase.
Common use cases for Meta ads:
- Instant Purchase Flow: Direct path from ad to pre-filled checkout
- Dynamic Offers: Update products and prices without changing ad creatives
- Targeted Bundles: Create audience-specific product collections
- Split Testing: Compare different offers and price points
Every checkout link includes analytics to track performance and attribution, helping you measure the success of your campaigns.
Email marketing
Transform your email campaigns into direct sales channels by sending subscribers straight to checkout. Perfect for time-sensitive offers and limited-time promotions where you want to create urgency and make purchasing immediate.
Popular email marketing strategies:
- VIP Customer Offers: Create exclusive bundles with special pricing
- Post-Purchase Upsells: Offer discounted complementary products after purchase
- Product Launches: Give early access with special offers
- Loyalty Rewards: Send personalized discount links to loyal customers
Influencer gifting
Streamline your influencer seeding by eliminating collecting shipping information and make draft orders. Instead, send influencers a link with seed products and let them checkout directly.
Streamline your influencer partnerships with:
- Seeding Programs: Send product sampling links without manual orders
- Custom Collections: Create unique product bundles per influencer
- Trackable Results: Monitor performance with attribution
In store marketing
Bridge the gap between physical and digital shopping with QR codes that lead directly to checkout. Perfect for extending your in-store inventory and creating seamless omnichannel experiences.
Reorder links together with QR codes are a great combination for FMCG brands to drive sales straight from the packaging.
Effective in-store implementations:
- Product Displays: Let customers order out-of-stock items instantly
- Receipt Reorders: Easy reorder options on receipts
- Packaging Promotions: Promote offers on product packaging
- Window Shopping: Enable after-hours purchasing
- Bundle Deals: Create QR codes for product combinations
- Event Exclusives: Special offers for in-store events
Social media
Convert social browsing into immediate sales by eliminating the traditional path to purchase. Create platform-specific checkout experiences that maintain the momentum of social discovery.
Key social media opportunities:
- Instagram Shopping: Direct checkout from Stories and posts
- TikTok Integration: Quick purchase links for viral products
- Pinterest Catalogs: Immediate checkout for pinned items
- Bio Links: Showcase current promotions and bestsellers
- Limited-Time Deals: Flash sales with custom discounts
- Content Marketing: Direct product links from your content