What is a dynamic link?
Dynamic links automatically personalize the checkout experience based on customer data. These smart links can adapt their products and pre-fill customer shipping information to create highly relevant shopping experiences for each customer.
Types of Dynamic Links
Customer Links
Personalized links that pre-fill customer shipping information to make it easier to checkout.
Reorder Links
Smart links that make reordering easy by:
- Pre-filling previous order items
- Maintaining customer preferences
- Applying relevant discounts
- Using saved shipping information
Features
- Smart Discounts: Apply personalized discounts automatically
- Saved Information: Pre-fill customer data for faster checkout
- Upsells: Recommend products while offering an easy way to reorder
Benefits
- Higher Conversion Rates: More relevant experiences lead to better conversion
- Customer Satisfaction: Easier reordering experiences
- Time Savings: Automate personalization without manual work
- Reduced Checkout Abandonment: Streamlined, personalized checkout process
- Increased Customer Loyalty: Recognition of customer preferences and history
Dynamic links are available to all merchants on the Growth plan.
Available Cards
You can make both checkout and landing page links dynamic.
Common Use Cases
- Post-purchase follow-ups
- Reorder reminders
- VIP customer offers
- Win-back campaigns
- Customer segment promotions