Card: Attribution

Add UTM parameters and custom parameters to your links for better tracking and analytics.

UTM Parameters

Add standard UTM tracking parameters:

UTM ID

The campaign identifier:

• Example: summer_2024
• Used to track specific campaigns

UTM Source

The referrer or source of traffic:

• Example: facebook, newsletter, google
• Identifies where traffic comes from

UTM Medium

The marketing medium:

• Example: cpc, email, social
• Describes the type of marketing

UTM Campaign

The specific promotion or slogan:

• Example: spring_sale, new_launch
• Names your marketing campaign

UTM Term

The paid keywords:

• Example: running_shoes, blue_dress
• Tracks search terms

UTM Content

Used to differentiate similar content:

• Example: top_banner, footer_link
• Identifies specific placements

Custom Parameters

Add your own tracking parameters by clicking "Add parameter":

• Create custom key-value pairs
• Add multiple parameters as needed
• Remove parameters using the X icon