What is an A/B test?

A/B testing in Checkout Links lets you compare different versions of your links to find what converts best. Create multiple variations of your checkout or landing page links, split traffic between them, and get clear data on which version performs better.

Features

• Easy Setup: Create variations with just a few clicks
• Automatic Traffic Split: Even distribution between versions
• Real-time Analytics: Monitor performance as it happens
• Clear Results: Easy to understand conversion metrics
• Flexible Testing: Compare any link configuration
• Multiple Metrics: Track orders, revenue, and conversion rates

What You Can Test

• Pricing Strategies: Test different discount levels
• Product Bundles: Compare bundle configurations
• Page Layouts: Try different landing page designs
• Messaging: Test different copy and offers
• Free Gifts: Compare different gift with purchase offers
• Shipping Offers: Test free shipping thresholds
• Visual Elements: Compare different imagery and styling

Benefits

• Data-Driven Decisions: Let real customer behavior guide your choices
• Increased Conversion: Find what works best for your audience
• Better ROI: Optimize your marketing spend
• Customer Insights: Understand what motivates purchases
• Reduced Risk: Test ideas before full rollout
• Continuous Improvement: Always be optimizing

Results Dashboard

Track key metrics for each variation:

• Unique visitors
• Orders placed
• Conversion rate
• Average order value
• Total revenue

Best Practices

Test One Thing at a Time

Change only one element between versions to clearly understand what impacts conversion.

Give Tests Enough Time

Let tests run until you have statistical significance - usually at least 100 orders per variation.

Consider Timing

Run tests during typical business periods for accurate results.

Document Everything

Keep track of what you test and what you learn for future reference.

What's next?

• See A/B testing use cases