Analytics Dashboard
The analytics dashboard provides a complete overview of your link performance with key metrics, trend analysis, and detailed breakdowns.
Key Performance Metrics
The dashboard displays six essential KPI cards with 30-day sparkline trends:
- Sales - Total revenue generated from your links
- Orders - Number of completed orders through your links
- Average Order Value - Average value per order
- Sessions - Total visitor sessions to your links
- Sessions Converted - Number of sessions that completed checkout
- Conversion Rate - Percentage of sessions that resulted in orders
Conversion Journey
View your customer conversion funnel showing:
- Total sessions
- Sessions that reached checkout
- Sessions that completed orders
This helps identify where customers drop off in the purchasing process.
Trend Analysis
Interactive line charts display:
- Sessions vs Orders - Compare traffic volume to conversion volume
- Sessions vs Sales - Compare traffic to revenue generation
UTM Tracking Analysis
Analyze your marketing attribution with donut charts for:
- UTM Source - Which traffic sources perform best
- UTM Medium - Which marketing mediums drive conversions
- UTM Campaign - Which specific campaigns are most effective
Performance Details Table
The comprehensive performance table shows link-level data including:
- Link name and shortcode
- Sessions, orders, and sales
- Conversion metrics (reached checkout, completed checkout)
- Customer acquisition (new vs returning customers)
Time Range Filtering
Use the time range selector to analyze performance across different periods:
- Today - Current day activity
- Last 7 days - Recent weekly trends
- Last 30 days - Monthly overview (default)