Reorder links with Klaviyo

Create reorder links that automatically pre-fill checkout with the customer's shipping details and add items from their previous purchase - perfect for replenishment flows.

Why Use Reorder Links

A reorder link removes all friction from repeat purchases. When a customer clicks your link, they get:

• Pre-filled checkout - Name, email, and shipping address already entered
• Previous order items - Products from their last purchase added to cart
• Optional promotions - Discounts, free shipping, or gifts to incentivize the reorder

This works great for replenishment flows and subscription alternatives.

This guide requires Klaviyo to be connected via Checkout Links. See Setting up Klaviyo integration first.

Quick Setup

Replace [customerId] in your link with this Klaviyo variable:

{{ person.id|default:'' }}

Your final link:

https://yourstore.com/reorder?c={{ person.id|default:'' }}

Create Your Reorder Link

1. Create a new link

   Go to Checkout Links and click Create Link.

2. Name your link

   Give it a descriptive name like "Reorder Link" or "Replenishment Flow".

3. Set a custom slug

   Enter a custom slug such as reorder or replenish.

4. Enable Dynamic mode

   Toggle on Dynamic to enable customer data loading via URL parameters.

5. Enable reorder items

   In the Cart card, check the Reorder items checkbox. This will automatically add items from the customer's previous order.

Add Promotions (Optional)

You can add promotions to incentivize reorders:

• Free shipping - Always a good incentive for repeat customers
• Percentage discount - Reward loyalty with 10-15% off
• Free gift - Add a sample or bonus item

With tiered promotions, you can offer different incentives based on reorder value:

Reorder Value

Offer

Up to $50

Free shipping

$50 - $100

Free shipping + 10% off

$100+

Free shipping + 10% off + free gift

Higher-value reorders are already profitable - you might skip discounts for large carts and only incentivize smaller ones.

Combine with Pre-checkout extensions to let customers modify their cart before checkout - great for fashion brands where customers might need to change sizes, or for adding optional upsells.

Copy Your Link

1. Save your link

   Click Save to create your reorder link.

2. Copy the URL

   Copy the link URL. It will look something like:

   https://yourstore.com/reorder?c=[customerId]
   

Add the Link to Your Klaviyo Flow

1. Open your replenishment flow

   In Klaviyo, navigate to your replenishment flow. If you don't have one, browse Klaviyo's flow library for templates.

2. Edit your email template

   Open the email template you want to add the reorder link to.

3. Find your call-to-action button

   Locate the CTA button (e.g., "Reorder now" or "Buy again").

4. Replace the link URL

   Paste your Checkout Links URL into the button link field.

5. Add the Klaviyo variable

   Replace [customerId] with this Klaviyo variable:

   {{ person.id|default:'' }}
   

   Your final link will look like:

   https://yourstore.com/reorder?c={{ person.id|default:'' }}
   

This uses the Klaviyo person ID, which is always available on every profile. If you have Shopify customer IDs synced to Klaviyo, you could use those instead, but the person ID is more reliable.

Test Your Flow

1. Save your template

   Save your changes in Klaviyo.

2. Send a test email

   Use Klaviyo's preview and test feature. Select a customer profile that has a previous order.

3. Click the CTA button

   Open the test email and click your reorder button.

4. Verify the checkout

   Confirm that:

   • Customer details are pre-filled (name, email, shipping address)
   • Items from their previous order are in the cart
   • Any promotions you configured are applied

Related Resources

• Setting up Klaviyo integration - Connect your Klaviyo account (required for reorder links)
• Dynamic Links - Learn about dynamic URL parameters
• Promotions - Set up value-based discount tiers
• Abandoned cart recovery - Recover abandoned carts with Klaviyo