SMS Marketing
SMS marketing drives some of the highest conversion rates in e-commerce. Checkout Links makes your texts even more powerful by sending subscribers directly to checkout — no browsing, no distractions, just buy.
Why SMS + Checkout Links
- 98% open rate — SMS gets read. Put your best offer in front of customers.
- One-tap checkout — No navigation. Link, checkout, done.
- Pre-applied discounts — SMS-exclusive discount already in cart when they arrive.
- Full attribution — Track exactly which texts drive revenue.
Supported Platforms
Checkout Links works with any SMS platform that supports custom URLs:
- Postscript — Popular SMS platform for Shopify
- Attentive — Enterprise SMS marketing
- Klaviyo SMS — Already use Klaviyo for email? Same setup for SMS.
- Any other platform — If it lets you include links, it works
Quick Start: Your First SMS Checkout Link
Common SMS Campaigns
Flash Sale
Limited-time offer with urgency:
4-HOUR FLASH SALE
50% off our bestseller. Tap to grab yours:
{checkout_link}
Ends at midnight!
Set up in Checkout Links:
- Add featured product
- Apply 50% discount
- Set link expiration (optional)
- Use link scheduling to auto-enable/disable
Back in Stock
Products subscribers wanted are available again:
Good news! {product_name} is back in stock.
Get yours before it's gone:
{checkout_link}
Set up in Checkout Links:
- Add the product
- Consider a "back in stock" bonus (free shipping, small discount)
- Track separately for inventory planning
VIP Early Access
Reward your best customers:
You're getting first access
New collection drops tomorrow, but you can shop NOW:
{checkout_link}
Set up in Checkout Links:
- Create link before public launch
- Add VIP-exclusive discount or gift
- Set usage limits if limited inventory
Reorder Reminder
Perfect for consumables:
Time for a refill?
One tap to reorder your favorites:
{checkout_link}
Set up in Checkout Links:
- Add customer's previous product(s)
- Consider loyalty discount
- Include customer ID for pre-filled checkout
Best Practices
Keep Links Short
SMS has character limits. Use your link's short URL from Checkout Links rather than long URLs with parameters.
Track Everything
Use UTM parameters to separate SMS performance from other channels:
| Parameter | Recommendation |
|---|---|
utm_source |
sms or platform name |
utm_medium |
sms |
utm_campaign |
Campaign name (flash-sale, abandoned-cart) |
Test Before Sending
Always send a test message to yourself first:
- Tap the link on mobile
- Verify the product and discount are correct
- Complete a test checkout
SMS-Specific Discounts
Create unique discount codes for SMS to:
- Measure true SMS ROI
- Prevent code sharing
- Make subscribers feel special
Compliance
Always include opt-out instructions and follow SMS marketing regulations (TCPA in US, GDPR in EU). Checkout Links handles the checkout — your SMS platform handles compliance.
Related Resources
- Dynamic Links - Personalize checkout links with customer data
- Analytics - Track SMS campaign performance
- Promotions - Configure discounts and offers
- Link Scheduling - Auto-enable links for flash sales