Abandoned cart recovery with Klaviyo

Klaviyo already has great abandoned cart flows. Checkout Links makes them better by adding tiered promotions based on cart value.

Why Use Checkout Links

Klaviyo's default abandoned cart link takes customers back to their cart - that's it. With Checkout Links, you can:

• Offer tiered discounts - 10% off for carts over $50, 15% for carts over $100
• Add free shipping thresholds - Free shipping on orders over $75
• Include free gifts - Bonus item for high-value carts
• Combine incentives - Stack discounts, free shipping, and gifts based on cart value

Quick Setup

Add the ?li= parameter with this Klaviyo variable to load cart items:

{% for item in event.extra.line_items %}{{ item.variant_id }},{{ item.quantity|floatformat:0 }}{% if not forloop.last %}:{% endif %}{% endfor %}

Your final link:

https://yourstore.com/abandoned-cart?li={% for item in event.extra.line_items %}{{ item.variant_id }},{{ item.quantity|floatformat:0 }}{% if not forloop.last %}:{% endif %}{% endfor %}

Create Your Abandonment Link

1. Create a new link

   Go to Checkout Links and click Create Link.

2. Name your link

   Give it a descriptive name like "Abandoned Cart" so you can easily identify it later.

3. Set a custom slug

   Enter a custom slug such as abandoned-cart or abandonment. This will be part of your URL.

4. Enable Dynamic mode

   Toggle on Dynamic to enable dynamic URL parameters. This allows the link to accept cart items via the ?li= parameter.

Your link is now configured to load cart contents from Klaviyo's line item data.

Add Promotions (Optional)

With tiered promotions, you can offer different incentives based on cart value:

Tip: Set a maximum limit if you don't want to discount high-value carts. This protects your margins on large orders.

Tip: Combine with Pre-checkout extensions to let customers modify their cart before checkout - great for fashion brands where customers might need to change sizes, or for adding optional upsells.

Copy Your Link

1. Save your link

   Click Save to create your abandonment link.

2. Copy the URL

   Copy the link URL. It will look something like:

   https://yourstore.com/abandoned-cart
   

   You'll add the ?li= parameter with Klaviyo variables in the next step.

Add the Link to Your Klaviyo Flow

1. Open your Abandoned Checkout flow

   In Klaviyo, navigate to your Abandoned Checkout flow. If you don't have one, create a new flow using one of Klaviyo's built-in abandoned cart templates.

2. Edit your email template

   Open the email or SMS template you want to add the recovery link to.

3. Find your call-to-action button

   Locate the CTA button (e.g., "Back to my cart" or "Complete your order").

4. Replace the link URL

   Replace the current link (usually {{ event.extra.checkout_url }}) with your Checkout Links URL.

5. Add the Klaviyo variable

   Add ?li= to your URL followed by this Klaviyo variable:

   {% for item in event.extra.line_items %}{{ item.variant_id }},{{ item.quantity|floatformat:0 }}{% if not forloop.last %}:{% endif %}{% endfor %}
   

   Your final link will look like:

   https://yourstore.com/abandoned-cart?li={% for item in event.extra.line_items %}{{ item.variant_id }},{{ item.quantity|floatformat:0 }}{% if not forloop.last %}:{% endif %}{% endfor %}
   

Warning: Make sure to copy the Klaviyo variable exactly as shown. Any missing characters will prevent the cart from loading correctly.

Test Your Flow

1. Save your template

   Save your changes in Klaviyo.

2. Send a test email

   Use Klaviyo's preview and test feature to send yourself a test email.

3. Click the CTA button

   Open the test email and click your call-to-action button.

4. Verify cart contents

   Confirm that the abandoned cart items are loaded into checkout with your promotions applied.

Related Resources

• Dynamic Links - Learn about dynamic URL parameters
• Promotions - Set up cart-value based discount tiers
• Setting up Klaviyo integration - Connect your Klaviyo API key for additional features