Use Cases

Practical examples of how to use dynamic links for common e-commerce scenarios.

Bundle Builder Landing Page

Create one link, change the URL based on customer selection:

const bundleLink = 'https://store.com/go/bundle-page';

document.querySelector('#3-pack').onclick = () => {
  window.location = `${bundleLink}?li=44012345678901,3`;
};

document.querySelector('#6-pack').onclick = () => {
  window.location = `${bundleLink}?li=44012345678901,6`;
};

document.querySelector('#12-pack').onclick = () => {
  window.location = `${bundleLink}?li=44012345678901,12`;
};

Result: One link handles all bundle sizes. Promotions configured on the link apply automatically.

Klaviyo Abandoned Cart

Use Klaviyo template variables to build dynamic cart links:

https://yourstore.com/go/recover?li={% for item in event.extra.line_items %}{{ item.variant_id }},{{ item.quantity|floatformat:0 }}{% if not forloop.last %}:{% endif %}{% endfor %}&c={{ person.id }}

Shopify Flow / Zapier / Make

Build URLs programmatically from any automation:

Shopify Flow:

• Trigger: Customer tagged "VIP"
• Action: Send email with dynamic link containing recommended products

Zapier:

• Trigger: Form submission
• Action: Build checkout URL from form data, send to customer

Subscription Landing Page

Send customers directly to checkout with a subscription pre-selected:

https://store.com/go/subscribe?li=44012345678901,1,123456789

With multiple subscription options:

const subLink = 'https://store.com/go/subscribe';

document.querySelector('#monthly').onclick = () => {
  window.location = `${subLink}?li=44012345678901,1,111111111`;
};

document.querySelector('#yearly').onclick = () => {
  window.location = `${subLink}?li=44012345678901,1,222222222`;
};

Result: One link, customer chooses frequency, goes straight to checkout with subscription attached.

Reorder Links

Automatically prefill cart with items from a customer's previous order:

https://yourstore.com/go/reorder?c=7654321098765

Set up the link with Dynamic enabled and Reorder items checked. Pass the customer ID and Checkout Links fetches their most recent order items automatically.

This is perfect for email retention flows. Pair with a loyalty discount to drive repeat purchases.

Personalized Checkout

Pre-fill customer information for a smoother checkout:

https://yourstore.com/go/offer?li=12345,1&c=[email,[email protected]:firstName,John:lastName,Smith]

Useful for:

• Customer support conversations — send a link with their info pre-filled
• Form submissions — build the URL from form data
• CRM integrations — include customer details from your database

Cart with Custom Attributes

Add order notes or custom attributes for special handling:

https://yourstore.com/go/gift?li=12345,1&attr=[Gift,true:Message,Happy Birthday]&note=Please%20gift%20wrap

Great for:

• Gift orders with personalized messages
• Delivery date selection
• Custom engraving or monogram requests

Related Resources

• URL Parameters Reference - Full parameter documentation
• Klaviyo Integration - Set up Klaviyo for dynamic abandoned cart links
• Subscription Products - Create subscription checkout links